(if you already do them, pat yourself on the back) Get Data: “If you can’t measure it, you can’t improve it” – Peter Drucker The beauty of running an online business is the ability to track everything. Literally everything. How visitors came to your site The actions performed on your site The visitor path to […]
3 Things You Should Be Doing To Grow Your Online Business Read More »
PPC and SEO are both forms of SEM. (That’s 3 abbreviations in one sentence, wow!) PPC stands for Pay Per Click and SEO is for Search Engine Optimization. SEM encompasses both as Search Engine Marketing. Search engines are free online tools that allow you to quickly find a desired webpage merely by using words that
Are PPC and SEO worth it? Read More »
So you heard that advertising on Facebook can yield great results and you want to give it a shot. The issue is that you don’t know how much to spend. Well, follow these 3 steps and you’ll have a budget in no time. 1)What is your goal? The first thing you need to decide before
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4 simple tricks for writing powerful headlines Creating engaging headlines is the most important part of writing. It’s also a lot of fun. Many professional writers spend nearly equal amount of time creating a headline as they do in writing the entire article. So don’t worry if it’s taking too long. Did you know: on
Your Headline Is Putting Me To Sleep Read More »
Email Marketing is one of the most powerful and profitable forms of marketing. Done correctly, companies can see returns of over 400% on their investment. Let’s see how you can do Email Marketing too. 1. Build A List, Don’t Buy One The general rule is to not buy a list. The people on that list
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Over the years, companies have researched and studied many different behaviors of human interaction with websites to determine which elements on the site lead to better user experience and ultimately conversions. Many tests have been done to find the right combinations of visual and content structures. 1)Simplicity and Symmetry – Our minds prefer the clear,
Use These 3 Psychological Elements To Improve Your Website’s Conversions Read More »
PPC and SEO are both forms of Search Engine Marketing (SEM). In an earlier issue we discussed the importance of SEM in growing your business. If your marketing budget allows it then I highly recommend investing in both. The question is what if you can only choose one. Which form of SEM is the right
To PPC, or to SEO, that is the question. Read More »
1st Guy: “How much does it cost?”2nd Guy: “It’s Free.”1st Guy: “I’ll take 2 of them!!” Who doesn’t love getting something for free? Follow the steps in this article to get free traffic to your website. Yes, it will take work and time on your part. If it was free and required no effort then
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Google is amazing. You can just type in anything you want to find and boom! within a second Google searches through literally trillions of webpages and finds exactly what you need. That is pretty cool…but not entirely accurate. So how does Google work? Google (or any search engine) works very much like a human brain
Understanding The Main Factors of SEO Read More »
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