If you are in the furniture industry, you know how competitive the market can be.
It is important that all your marketing channels are as optimized as possible to help increase the store’s bottom line.
In this article we are going to show you a complete SEO checklist to give you an advantage over your competition.
(We also included a pro tip bonus for each section with ideas that you probably never thought of. #SEObrag)
Let’s get into it 🙂
SEO Checklist for Furniture Stores
1. Optimizing Google My Business (GMB) for Local Search
Google My Business (GMB) is crucial for your store’s local SEO. Optimizing your GMB profile ensures that you appear in relevant local search queries, like “furniture store near me.”
- Claim and Verify Your GMB Listing: Ensure that your business is listed and verified on Google My Business. This includes accurate information such as your address, phone number, and hours of operation.
- Optimize Your Description: Use relevant keywords like “furniture store in [City]” or “modern furniture in [City]” to help Google understand what your business is about.
- Add Photos: Upload high-quality images of your store, products, and showroom. Google prioritizes businesses with fresh, relevant media.
- Encourage Customer Reviews: Positive reviews build trust and increase your chances of ranking in the local pack. Respond to all reviews, whether positive or negative, to show engagement.
- Use GMB Posts: Regularly update your GMB listing with posts about promotions, new products, or events to keep your listing fresh and active.
Pro Tip: If you want to automate the customer review process there are some great AI tools such as Amazely.
2. Optimizing Brand Pages
Brand pages are essential for establishing authority for the brands you carry, whether you stock popular furniture brands or your in-house collections.
- SEO-Friendly URLs: Ensure your brand page URLs are clean and readable, such as www.yourfurniturestore.com/brands/name-of-brand.
- Internal Linking: Link to your brand pages, with exact match anchor text, from relevant product pages, collection pages, and blog posts. For example, if you sell a furniture brand called Gamma your anchor texts that link back to the page should be “gamma” or “gamma collection”.
Pro Tip: A potential client that is coming to your website by a brand search query is probably a more in the know customer. You can create a pop up window that offers them a discount on the specific brand. Not only will you get a better chance of converting them to a customer but you can get their email (for future email campaigns).
3. Optimizing Collection Pages
You probably have collection pages that group your products into categories, such as “Living Room Furniture,” “Bedroom Sets,” or “Outdoor Furniture.”
- Keyword Research: Generic keywords (bedroom furniture) are going to be super competitive (Walmart, Amazon, etc.). Try optimizing your pages for more specific keywords, “rustic bedroom furniture sets.” Not only will the competition be weaker but your customers target will be lower down in the sales funnel.
- Compelling Content: Write content for each collection page that describes the types of products available and what sets them apart. Don’t write long descriptions as most customers come to e-commerce stores to browse, not read.
- Optimize Meta Tags: Ensure that title tags, meta descriptions, and header tags include relevant keywords without sounding spammy. Focus on what makes the collection unique (e.g., “affordable modern living room sets”).
- Use High-Quality Images and Videos: Having awesome images is essential for furniture, as customers want to see what they’re buying. Include professionally shot images and video tours of collections.
- Call-to-Actions (CTAs): Add clear CTAs like “Shop Now,” “Explore the Collection,” or “View Our Bestsellers” to guide visitors toward making a purchase.
Pro Tip: If a customer scrolls over an image you can make it pop out so it is slightly larger than the standard collection page image. This allows a customer to see the pictures more clearly and can entice them to go to the product page.
4. Optimizing Product Pages
Product pages are where conversions happen, so they must be optimized not only for SEO but also for user experience.
- Unique Product Descriptions: Write unique, detailed descriptions for each product. Highlight the features, materials, dimensions, and benefits.
- Rich Media: Include multiple high-resolution images and videos showcasing the product from different angles. Augment this with lifestyle photos of the furniture in a real home setting.
- Customer Reviews: Enable product reviews on each page. Not only do they provide social proof, but they also add fresh content to the page, which can help with SEO.
- Structured Data: Use product schema markup to help search engines understand product details, including price, availability, and reviews. This can improve your chances of appearing in rich snippets.
Pro Tip: If you want to compete for the interior design market think about creating a link to a 3D model of the product. This can allow designers to add your product into their digital room design software.
5. Optimizing Location Pages
If your furniture store has multiple locations, optimizing each location page is crucial for local SEO.
- Local SEO Keywords: Use location-specific keywords in the page title, meta description, and throughout the content. For example, “Furniture Store in Miami” or “Modern Furniture in Dallas.”
- NAP Consistency: Ensure that your store’s name, address, and phone number (NAP) are consistent across all location pages, GMB listings, and online directories.
- Unique Content: Avoid duplicating content across location pages. Write unique content for each location, mentioning local neighborhoods and landmarks.
- Local Reviews: Display reviews for each store location on the respective pages, building trust with local customers.
Pro Tip: Include an embedded Google map on each location page, along with directions and parking information. Not only will this help with the local keyword rankings but it is good for user experience.
6. Inlinking for SEO
Internal linking (or “inlinking”) helps distribute SEO value across your website and improves user navigation. This is especially useful for large furniture websites with many categories, brands, and product pages.
- Link to High-Priority Pages: Make sure your most important pages—brand, collection, and product pages—are linked from other high-traffic pages.
- Use Descriptive Anchor Text: Avoid using generic anchor text like “click here.” Instead, use descriptive phrases such as “modern sectional sofas” or “affordable outdoor furniture” to give Google context.
- Create a Logical Structure: Establish a logical internal linking structure that flows from category pages to product pages, ensuring users and search engines can easily navigate your site.
Pro Tip: Use the site search operator to find potential linking opportunities. For example, let’s say you want to find linking opportunities for your bedroom collection page. Put this into Google search: site:yourwebsite.com bedroom. Google will now give you pages on your website that have the word bedroom on it. Go through them and add the links as needed.
7. Local Backlink Strategies
Backlinks from local, authoritative websites signal to search engines that your furniture store is trusted and relevant in your region.
- Partner with Local Bloggers: Reach out to local bloggers or home décor influencers to feature your furniture in their content. This provides a valuable local backlink and also introduces your store to a new audience.
- Sponsor Local Events: Participate in or sponsor local community events and ask for backlinks from the event websites. For example, home shows, charity auctions, or local business partnerships.
- Local Business Directories: Ensure your furniture store is listed in reputable local directories like Yelp, Yellow Pages, and industry-specific directories.
- Press Releases for New Store Openings or Promotions: Submit press releases to local news outlets for any new store openings, sales events, or exclusive collections. This can help you secure authoritative backlinks.
Pro Tip: Everyone loves free publicity. Create an award for the best designers in your area. Once you have chosen the winners, create an article describing their business. Share the article with them along with a badge that they can share on their website (for example, best miami designer 2024). The badge should have a link pointing back to your website.
Conclusion
Hopefully you picked up some good tips and ideas from this article. Implement these strategies and watch your organic rankings grow.
Final Pro Tip: If you are looking to work with the best SEO team for furniture stores, reach out to us. We are happy to help grow your businesses organic traffic and revenue.
